') } .amp-carousel-button-prev { background-image: url('data:image/svg+xml;charset=utf-8,Previous ') } .ampstart-dropdown { min-width: 200px } .ampstart-dropdown.absolute { z-index: 100 } .ampstart-dropdown.absolute>section, .ampstart-dropdown.absolute>section>header { height: 100% } .ampstart-dropdown>section>header { background-color: #000; border: 0; color: #fff } .ampstart-dropdown>section>header:after { display: inline-block; content: "+"; padding: 0 0 0 1.5rem; color: #003f93 } .ampstart-dropdown>[expanded]>header:after { content: "–" } .absolute .ampstart-dropdown-items { z-index: 200 } .ampstart-dropdown-item { background-color: #000; color: #003f93; opacity: .9 } .ampstart-dropdown-item:active, .ampstart-dropdown-item:hover { opacity: 1 } .ampstart-footer { background-color: #fff; color: #000; padding-top: 5rem; padding-bottom: 5rem } .ampstart-footer .ampstart-icon { fill: #000 } .ampstart-footer .ampstart-social-follow li:last-child { margin-right: 0 } .ampstart-image-fullpage-hero { color: #fff } .ampstart-fullpage-hero-heading-text, .ampstart-image-fullpage-hero .ampstart-image-credit { -webkit-box-decoration-break: clone; box-decoration-break: clone; background: #000; padding: 0 1rem .2rem } .ampstart-image-fullpage-hero>amp-img { max-height: calc(100vh - 3.5rem) } .ampstart-image-fullpage-hero>amp-img img { -o-object-fit: cover; object-fit: cover } .ampstart-fullpage-hero-heading { line-height: 3.5rem } .ampstart-fullpage-hero-cta { background: transparent } .ampstart-readmore { background: linear-gradient(0deg, rgba(0, 0, 0, .65) 0, transparent); color: #fff; margin-top: 5rem; padding-bottom: 3.5rem } .ampstart-readmore:after { display: block; content: "⌄"; font-size: 2rem } .ampstart-readmore-text { background: #000 } @media (min-width:52.06rem) { .ampstart-image-fullpage-hero>amp-img { height: 60vh } } .ampstart-image-heading { color: #fff; background: linear-gradient(0deg, rgba(0, 0, 0, .65) 0, transparent) } .ampstart-image-heading>* { margin: 0 } amp-carousel .ampstart-image-with-heading { margin-bottom: 0 } .ampstart-image-with-caption figcaption { color: #4f4f4f; line-height: 1.125rem } amp-carousel .ampstart-image-with-caption { margin-bottom: 0 } .ampstart-input { max-width: 100%; width: 300px; min-width: 100px; font-size: 1rem; line-height: 1.5rem } .ampstart-input [disabled], .ampstart-input [disabled]+label { opacity: .5 } .ampstart-input [disabled]:focus { outline: 0 } .ampstart-input>input, .ampstart-input>select, .ampstart-input>textarea { width: 100%; margin-top: 1rem; line-height: 1.5rem; border: 0; border-radius: 0; border-bottom: 1px solid #4a4a4a; background: none; color: #4a4a4a; outline: 0 } .ampstart-input>label { color: #003f93; pointer-events: none; text-align: left; font-size: .875rem; line-height: 1rem; opacity: 0; animation: .2s; animation-timing-function: cubic-bezier(.4, 0, .2, 1); animation-fill-mode: forwards } .ampstart-input>input:focus, .ampstart-input>select:focus, .ampstart-input>textarea:focus { outline: 0 } .ampstart-input>input:focus:-ms-input-placeholder, .ampstart-input>select:focus:-ms-input-placeholder, .ampstart-input>textarea:focus:-ms-input-placeholder { color: transparent } .ampstart-input>input:focus::placeholder, .ampstart-input>select:focus::placeholder, .ampstart-input>textarea:focus::placeholder { color: transparent } .ampstart-input>input:not(:placeholder-shown):not([disabled])+label, .ampstart-input>select:not(:placeholder-shown):not([disabled])+label, .ampstart-input>textarea:not(:placeholder-shown):not([disabled])+label { opacity: 1 } .ampstart-input>input:focus+label, .ampstart-input>select:focus+label, .ampstart-input>textarea:focus+label { animation-name: a } @keyframes a { to { opacity: 1 } } .ampstart-input>label:after { content: ""; height: 2px; position: absolute; bottom: 0; left: 45%; background: #003f93; transition: .2s; transition-timing-function: cubic-bezier(.4, 0, .2, 1); visibility: hidden; width: 10px } .ampstart-input>input:focus+label:after, .ampstart-input>select:focus+label:after, .ampstart-input>textarea:focus+label:after { left: 0; width: 100%; visibility: visible } .ampstart-input>input[type=search] { -webkit-appearance: none; -moz-appearance: none; appearance: none } .ampstart-input>input[type=range] { border-bottom: 0 } .ampstart-input>input[type=range]+label:after { display: none } .ampstart-input>select { -webkit-appearance: none; -moz-appearance: none; appearance: none } .ampstart-input>select+label:before { content: "⌄"; line-height: 1.5rem; position: absolute; right: 5px; zoom: 2; top: 0; bottom: 0; color: #003f93 } .ampstart-input-chk, .ampstart-input-radio { width: auto; color: #4a4a4a } .ampstart-input input[type=checkbox], .ampstart-input input[type=radio] { margin-top: 0; -webkit-appearance: none; -moz-appearance: none; appearance: none; width: 20px; height: 20px; border: 1px solid #003f93; vertical-align: middle; margin-right: .5rem; text-align: center } .ampstart-input input[type=radio] { border-radius: 20px } .ampstart-input input[type=checkbox]:not([disabled])+label, .ampstart-input input[type=radio]:not([disabled])+label { pointer-events: auto; animation: none; vertical-align: middle; opacity: 1; cursor: pointer } .ampstart-input input[type=checkbox]+label:after, .ampstart-input input[type=radio]+label:after { display: none } .ampstart-input input[type=checkbox]:after, .ampstart-input input[type=radio]:after { position: absolute; top: 0; left: 0; bottom: 0; right: 0; content: " "; line-height: 1.4rem; vertical-align: middle; text-align: center; background-color: #fff } .ampstart-input input[type=checkbox]:checked:after { background-color: #003f93; color: #fff; content: "✓" } .ampstart-input input[type=radio]:checked { background-color: #fff } .ampstart-input input[type=radio]:after { top: 3px; bottom: 3px; left: 3px; right: 3px; border-radius: 12px } .ampstart-input input[type=radio]:checked:after { content: ""; font-size: 3rem; background-color: #003f93 } .ampstart-input>label, _:-ms-lang(x) { opacity: 1 } .ampstart-input>input:-ms-input-placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>input::placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>input::-ms-input-placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>select::-ms-expand { display: none } .ampstart-headerbar { background-color: #fff; color: #000; z-index: 999; box-shadow: 0 0 5px 2px rgba(0, 0, 0, .1) } .ampstart-headerbar+:not(amp-sidebar), .ampstart-headerbar+amp-sidebar+* { margin-top: 3.5rem } .ampstart-headerbar-nav .ampstart-nav-item { padding: 0 1rem; background: transparent; opacity: .8 } .ampstart-headerbar-nav { line-height: 3.5rem } .ampstart-nav-item:active, .ampstart-nav-item:focus, .ampstart-nav-item:hover { opacity: 1 } .ampstart-navbar-trigger:focus { outline: none } .ampstart-nav a, .ampstart-navbar-trigger, .ampstart-sidebar-faq a { cursor: pointer; text-decoration: none } .ampstart-nav .ampstart-label { color: inherit } .ampstart-navbar-trigger { line-height: 3.5rem; font-size: 2rem } .ampstart-headerbar-nav { -ms-flex: 1; flex: 1 } .ampstart-nav-search { -ms-flex-positive: 0.5; flex-grow: 0.5 } .ampstart-headerbar .ampstart-nav-search:active, .ampstart-headerbar .ampstart-nav-search:focus, .ampstart-headerbar .ampstart-nav-search:hover { box-shadow: none } .ampstart-nav-search>input { border: none; border-radius: 3px; line-height: normal } .ampstart-nav-dropdown { min-width: 200px } .ampstart-nav-dropdown amp-accordion header { background-color: #fff; border: none } .ampstart-nav-dropdown amp-accordion ul { background-color: #fff } .ampstart-nav-dropdown .ampstart-dropdown-item, .ampstart-nav-dropdown .ampstart-dropdown>section>header { background-color: #fff; color: #000 } .ampstart-nav-dropdown .ampstart-dropdown-item { color: #003f93 } .ampstart-sidebar { background-color: #fff; color: #000; min-width: 300px; width: 300px } .ampstart-sidebar .ampstart-icon { fill: #003f93 } .ampstart-sidebar-header { line-height: 3.5rem; min-height: 3.5rem } .ampstart-sidebar .ampstart-dropdown-item, .ampstart-sidebar .ampstart-dropdown header, .ampstart-sidebar .ampstart-faq-item, .ampstart-sidebar .ampstart-nav-item, .ampstart-sidebar .ampstart-social-follow { margin: 0 0 2rem } .ampstart-sidebar .ampstart-nav-dropdown { margin: 0 } .ampstart-sidebar .ampstart-navbar-trigger { line-height: inherit } .ampstart-navbar-trigger svg { pointer-events: none } .ampstart-related-article-section { border-color: #4a4a4a } .ampstart-related-article-section .ampstart-heading { color: #4a4a4a; font-weight: 400 } .ampstart-related-article-readmore { color: #000; letter-spacing: 0 } .ampstart-related-section-items>li { border-bottom: 1px solid #4a4a4a } .ampstart-related-section-items>li:last-child { border: none } .ampstart-related-section-items .ampstart-image-with-caption { display: -ms-flexbox; display: flex; -ms-flex-wrap: wrap; flex-wrap: wrap; -ms-flex-align: center; align-items: center; margin-bottom: 0 } .ampstart-related-section-items .ampstart-image-with-caption>amp-img, .ampstart-related-section-items .ampstart-image-with-caption>figcaption { -ms-flex: 1; flex: 1 } .ampstart-related-section-items .ampstart-image-with-caption>figcaption { padding-left: 1rem } @media (min-width:40.06rem) { .ampstart-related-section-items>li { border: none } .ampstart-related-section-items .ampstart-image-with-caption>figcaption { padding: 1rem 0 } .ampstart-related-section-items .ampstart-image-with-caption>amp-img, .ampstart-related-section-items .ampstart-image-with-caption>figcaption { -ms-flex-preferred-size: 100%; flex-basis: 100% } } .ampstart-social-box { display: -ms-flexbox; display: flex } .ampstart-social-box>amp-social-share { background-color: #000 } .ampstart-icon { fill: #003f93 } .ampstart-input { width: 100% } main .ampstart-social-follow { margin-left: auto; margin-right: auto; width: 315px } main .ampstart-social-follow li { transform: scale(1.8) } h1+.ampstart-byline time { font-size: 1.5rem; font-weight: 400 } /*----------------custom css----------------*/ @font-face { font-family: 'Raleway'; font-style: normal; font-weight: 700; font-display: swap; src: url(https://fonts.gstatic.com/s/raleway/v18/1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrE.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } @font-face { font-family: 'Raleway'; font-style: normal; font-weight: 400; font-display: swap; src: url(https://fonts.gstatic.com/s/raleway/v18/1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrE.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } body{color: white; font-family: 'Raleway', sans-serif; background-color: #000;} .gradient-darker-black{background: rgb(7,7,7); background: linear-gradient(0deg, rgba(7,7,7,1) 0%, rgba(42,42,42,1) 47%, rgba(67,67,67,1) 100%);} .ampstart-subtitle, .ampstart-byline, .ampstart-caption, .ampstart-hint, .ampstart-label {color: white;} .ampstart-subtitle{padding-top: 30px;} h1{font-size: 37px; line-height: 42px; font-weight: 700; letter-spacing: 0pt;} h1 + .ampstart-byline time{font-size: 15px; letter-spacing: 0px; margin-top: 0px;} h1 + .ampstart-byline time.oleh{font-size: 14px;} h2{font-family: 'Raleway', sans-serif; font-weight: 700; font-size: 30px;} h3{font: 600 23px/27px Raleway, sans-serif; letter-spacing: 0.25pt; } h6.jdlft-story{font-size: 22px; line-height: 25px;} h6.captionft-story{font-size: 14px; line-height: 25px; letter-spacing: 0.5pt;} .contentp p{margin-bottom: 10px;} .wrap-titleft-storylain a{text-decoration: none;} h5.titleft-storylain{font: 600 23px/27px Raleway, sans-serif;letter-spacing: 0.25pt;} section.px3.mb4 a{text-decoration: none;} section.px3.mb4 a:hover{color: #f5ab07;} img.img-ftstory{object-fit: cover;} .ampstart-footer{padding-top: 2rem; padding-bottom: 4rem; } .ampstart-footer ul li a{color: black;}
PHOTO STORY / MANUFAKTUR Sosis Sorin Maharasa diminati saat pandemi Rabu, 05 Agustus 2020 oleh : Baihaki Produksi sosis Pekerja beraktivitas menyelesaikan proses produksi sosis di pabrik PT Sorin Maharasa, Sentul, Bogor, Rabu (5/8/2020). (KONTAN/Baihaki) Produksi sosis Pekerja beraktivitas menyelesaikan proses produksi sosis di pabrik PT Sorin Maharasa, Sentul, Bogor, Rabu (5/8/2020).(KONTAN/Baihaki) Produksi sosis Pekerja beraktivitas menyelesaikan proses produksi sosis di pabrik PT Sorin Maharasa, Sentul, Bogor, Rabu (5/8/2020). (KONTAN/Baihaki) Produksi sosis Pekerja beraktivitas menyelesaikan proses produksi sosis di pabrik PT Sorin Maharasa, Sentul, Bogor, Rabu (5/8/2020). (KONTAN/Baihaki) Produksi sosis Pekerja beraktivitas menyelesaikan proses produksi sosis di pabrik PT Sorin Maharasa, Sentul, Bogor, Rabu (5/8/2020). (KONTAN/Baihaki) Wabah virus corona justru mengerek penjualan PT Sorin Maharasa. Mereka mencatatkan pertumbuhan permintaan signifikan ketimbang permintaan sebelum pandemi Covid-19 ini.
Sorin merupakan produsen makanan olahan lokal yang memiliki pabrik di wilayah Bogor. Sorin menjual beragam produk makanan olahan mulai dari sosis, nugget, roulade, siomay dan sebagainya.
Kenaikan permintaan pasar Sorin karena perubahan tren gaya hidup konsumen di tengah pandemi corona. Permintaan produk tercatat naik sejak penerapan pembatasan sosial berskala besar (PSBB).
Brand Manager PT Sorin Maharasa, Oman Abdur Rahman melihat, masyarakat enggan sering pergi ke pasar. "Jadi lebih memilih membeli frozen food karen awet dan apalagi anak-anak sekolah juga belajar di rumah, mereka juga suka ngemil nugget," jelas dia kepada KONTAN.
Untuk memasarkan produk, Sorin mengusung beberapa brand. Misalnya merek 8888, Irene, Andy, Mini Pao, Sally, Willy dan Mak Nyoss. Saat ini, produk Sorin Maharasa lebih banyak menyasar segmen pasar tradisional dengan porsi kontribusi sekitar 60%-70% dari total penjualan. Adapun sisanya menyasar pasar modern.
Reporter: Muhammad Julian Editor: Daniel Prabowo, Anastasia Lilin