') } .amp-carousel-button-prev { background-image: url('data:image/svg+xml;charset=utf-8,Previous ') } .ampstart-dropdown { min-width: 200px } .ampstart-dropdown.absolute { z-index: 100 } .ampstart-dropdown.absolute>section, .ampstart-dropdown.absolute>section>header { height: 100% } .ampstart-dropdown>section>header { background-color: #000; border: 0; color: #fff } .ampstart-dropdown>section>header:after { display: inline-block; content: "+"; padding: 0 0 0 1.5rem; color: #003f93 } .ampstart-dropdown>[expanded]>header:after { content: "–" } .absolute .ampstart-dropdown-items { z-index: 200 } .ampstart-dropdown-item { background-color: #000; color: #003f93; opacity: .9 } .ampstart-dropdown-item:active, .ampstart-dropdown-item:hover { opacity: 1 } .ampstart-footer { background-color: #fff; color: #000; padding-top: 5rem; padding-bottom: 5rem } .ampstart-footer .ampstart-icon { fill: #000 } .ampstart-footer .ampstart-social-follow li:last-child { margin-right: 0 } .ampstart-image-fullpage-hero { color: #fff } .ampstart-fullpage-hero-heading-text, .ampstart-image-fullpage-hero .ampstart-image-credit { -webkit-box-decoration-break: clone; box-decoration-break: clone; background: #000; padding: 0 1rem .2rem } .ampstart-image-fullpage-hero>amp-img { max-height: calc(100vh - 3.5rem) } .ampstart-image-fullpage-hero>amp-img img { -o-object-fit: cover; object-fit: cover } .ampstart-fullpage-hero-heading { line-height: 3.5rem } .ampstart-fullpage-hero-cta { background: transparent } .ampstart-readmore { background: linear-gradient(0deg, rgba(0, 0, 0, .65) 0, transparent); color: #fff; margin-top: 5rem; padding-bottom: 3.5rem } .ampstart-readmore:after { display: block; content: "⌄"; font-size: 2rem } .ampstart-readmore-text { background: #000 } @media (min-width:52.06rem) { .ampstart-image-fullpage-hero>amp-img { height: 60vh } } .ampstart-image-heading { color: #fff; background: linear-gradient(0deg, rgba(0, 0, 0, .65) 0, transparent) } .ampstart-image-heading>* { margin: 0 } amp-carousel .ampstart-image-with-heading { margin-bottom: 0 } .ampstart-image-with-caption figcaption { color: #4f4f4f; line-height: 1.125rem } amp-carousel .ampstart-image-with-caption { margin-bottom: 0 } .ampstart-input { max-width: 100%; width: 300px; min-width: 100px; font-size: 1rem; line-height: 1.5rem } .ampstart-input [disabled], .ampstart-input [disabled]+label { opacity: .5 } .ampstart-input [disabled]:focus { outline: 0 } .ampstart-input>input, .ampstart-input>select, .ampstart-input>textarea { width: 100%; margin-top: 1rem; line-height: 1.5rem; border: 0; border-radius: 0; border-bottom: 1px solid #4a4a4a; background: none; color: #4a4a4a; outline: 0 } .ampstart-input>label { color: #003f93; pointer-events: none; text-align: left; font-size: .875rem; line-height: 1rem; opacity: 0; animation: .2s; animation-timing-function: cubic-bezier(.4, 0, .2, 1); animation-fill-mode: forwards } .ampstart-input>input:focus, .ampstart-input>select:focus, .ampstart-input>textarea:focus { outline: 0 } .ampstart-input>input:focus:-ms-input-placeholder, .ampstart-input>select:focus:-ms-input-placeholder, .ampstart-input>textarea:focus:-ms-input-placeholder { color: transparent } .ampstart-input>input:focus::placeholder, .ampstart-input>select:focus::placeholder, .ampstart-input>textarea:focus::placeholder { color: transparent } .ampstart-input>input:not(:placeholder-shown):not([disabled])+label, .ampstart-input>select:not(:placeholder-shown):not([disabled])+label, .ampstart-input>textarea:not(:placeholder-shown):not([disabled])+label { opacity: 1 } .ampstart-input>input:focus+label, .ampstart-input>select:focus+label, .ampstart-input>textarea:focus+label { animation-name: a } @keyframes a { to { opacity: 1 } } .ampstart-input>label:after { content: ""; height: 2px; position: absolute; bottom: 0; left: 45%; background: #003f93; transition: .2s; transition-timing-function: cubic-bezier(.4, 0, .2, 1); visibility: hidden; width: 10px } .ampstart-input>input:focus+label:after, .ampstart-input>select:focus+label:after, .ampstart-input>textarea:focus+label:after { left: 0; width: 100%; visibility: visible } .ampstart-input>input[type=search] { -webkit-appearance: none; -moz-appearance: none; appearance: none } .ampstart-input>input[type=range] { border-bottom: 0 } .ampstart-input>input[type=range]+label:after { display: none } .ampstart-input>select { -webkit-appearance: none; -moz-appearance: none; appearance: none } .ampstart-input>select+label:before { content: "⌄"; line-height: 1.5rem; position: absolute; right: 5px; zoom: 2; top: 0; bottom: 0; color: #003f93 } .ampstart-input-chk, .ampstart-input-radio { width: auto; color: #4a4a4a } .ampstart-input input[type=checkbox], .ampstart-input input[type=radio] { margin-top: 0; -webkit-appearance: none; -moz-appearance: none; appearance: none; width: 20px; height: 20px; border: 1px solid #003f93; vertical-align: middle; margin-right: .5rem; text-align: center } .ampstart-input input[type=radio] { border-radius: 20px } .ampstart-input input[type=checkbox]:not([disabled])+label, .ampstart-input input[type=radio]:not([disabled])+label { pointer-events: auto; animation: none; vertical-align: middle; opacity: 1; cursor: pointer } .ampstart-input input[type=checkbox]+label:after, .ampstart-input input[type=radio]+label:after { display: none } .ampstart-input input[type=checkbox]:after, .ampstart-input input[type=radio]:after { position: absolute; top: 0; left: 0; bottom: 0; right: 0; content: " "; line-height: 1.4rem; vertical-align: middle; text-align: center; background-color: #fff } .ampstart-input input[type=checkbox]:checked:after { background-color: #003f93; color: #fff; content: "✓" } .ampstart-input input[type=radio]:checked { background-color: #fff } .ampstart-input input[type=radio]:after { top: 3px; bottom: 3px; left: 3px; right: 3px; border-radius: 12px } .ampstart-input input[type=radio]:checked:after { content: ""; font-size: 3rem; background-color: #003f93 } .ampstart-input>label, _:-ms-lang(x) { opacity: 1 } .ampstart-input>input:-ms-input-placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>input::placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>input::-ms-input-placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>select::-ms-expand { display: none } .ampstart-headerbar { background-color: #fff; color: #000; z-index: 999; box-shadow: 0 0 5px 2px rgba(0, 0, 0, .1) } .ampstart-headerbar+:not(amp-sidebar), .ampstart-headerbar+amp-sidebar+* { margin-top: 3.5rem } .ampstart-headerbar-nav .ampstart-nav-item { padding: 0 1rem; background: transparent; opacity: .8 } .ampstart-headerbar-nav { line-height: 3.5rem } .ampstart-nav-item:active, .ampstart-nav-item:focus, .ampstart-nav-item:hover { opacity: 1 } .ampstart-navbar-trigger:focus { outline: none } .ampstart-nav a, .ampstart-navbar-trigger, .ampstart-sidebar-faq a { cursor: pointer; text-decoration: none } .ampstart-nav .ampstart-label { color: inherit } .ampstart-navbar-trigger { line-height: 3.5rem; font-size: 2rem } .ampstart-headerbar-nav { -ms-flex: 1; flex: 1 } .ampstart-nav-search { -ms-flex-positive: 0.5; flex-grow: 0.5 } .ampstart-headerbar .ampstart-nav-search:active, .ampstart-headerbar .ampstart-nav-search:focus, .ampstart-headerbar .ampstart-nav-search:hover { box-shadow: none } .ampstart-nav-search>input { border: none; border-radius: 3px; line-height: normal } .ampstart-nav-dropdown { min-width: 200px } .ampstart-nav-dropdown amp-accordion header { background-color: #fff; border: none } .ampstart-nav-dropdown amp-accordion ul { background-color: #fff } .ampstart-nav-dropdown .ampstart-dropdown-item, .ampstart-nav-dropdown .ampstart-dropdown>section>header { background-color: #fff; color: #000 } .ampstart-nav-dropdown .ampstart-dropdown-item { color: #003f93 } .ampstart-sidebar { background-color: #fff; color: #000; min-width: 300px; width: 300px } .ampstart-sidebar .ampstart-icon { fill: #003f93 } .ampstart-sidebar-header { line-height: 3.5rem; min-height: 3.5rem } .ampstart-sidebar .ampstart-dropdown-item, .ampstart-sidebar .ampstart-dropdown header, .ampstart-sidebar .ampstart-faq-item, .ampstart-sidebar .ampstart-nav-item, .ampstart-sidebar .ampstart-social-follow { margin: 0 0 2rem } .ampstart-sidebar .ampstart-nav-dropdown { margin: 0 } .ampstart-sidebar .ampstart-navbar-trigger { line-height: inherit } .ampstart-navbar-trigger svg { pointer-events: none } .ampstart-related-article-section { border-color: #4a4a4a } .ampstart-related-article-section .ampstart-heading { color: #4a4a4a; font-weight: 400 } .ampstart-related-article-readmore { color: #000; letter-spacing: 0 } .ampstart-related-section-items>li { border-bottom: 1px solid #4a4a4a } .ampstart-related-section-items>li:last-child { border: none } .ampstart-related-section-items .ampstart-image-with-caption { display: -ms-flexbox; display: flex; -ms-flex-wrap: wrap; flex-wrap: wrap; -ms-flex-align: center; align-items: center; margin-bottom: 0 } .ampstart-related-section-items .ampstart-image-with-caption>amp-img, .ampstart-related-section-items .ampstart-image-with-caption>figcaption { -ms-flex: 1; 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PHOTO STORY / BRAZIL-RETAIL-BLACKFRIDAY/ Berburu diskon saat Black Friday Jumat, 25 November 2016 oleh : NACHO DOCE Berebut TV murah Sejumlah pengunjung berebut membeli televisi yang ditawarkan dengan harga murah saat masa diskon Black Friday di sebuah toko di Sao Paulo, Brasil (24/11).(REUTERS/NACHO DOCE) Berebut memasuki toko Pengunjung berebut memasuki gerai Macy's Herald Square saat pembukaan masa diskon Black Friday di Manhattan, New York, AS (24/11).(REUTERS/ANDREW KELLY) Siap belanja Pengunjung berdatangan untuk belanja diskon Black Friday di gerai ritel Target, Chicago, Illinois, AS.(REUTERS/KAMIL KRZACZYNSKI) Mendorong troli belanja Pengunjung mendorong troli belanja di gerai ritel Target, Chicago, Illinois, AS.(REUTERS/KAMIL KRZACZYNSKI) Membeli boneka Pengunjung membawa boneka yang dibelinya di gerai ritel Target, Chicago, Illinois, AS.(REUTERS/KAMIL KRZACZYNSKI) Tanda petunjuk diskon Sebuah tanda petunjuk produk diskon berada di dalam gerai ritel Target, Chicago, Illinois, AS.(REUTERS/KAMIL KRZACZYNSKI) Membeli sepatu baru Seorang pengunjung mencoba sepasang sepatu di gerai Macy's Herald Square, Manhattan, New York.(REUTERS/ANDREW KELLY) Memilih tas tangan Pengunjung memilih tas tangan dengan harga diskon di gerai Macy's Herald Square, Manhattan, New York.(REUTERS/ANDREW KELLY) Padat pengunjung Pengunjung memadati gerai Macy's Herald Square saat pembukaan masa diskon Black Friday di Manhattan, New York.(REUTERS/ANDREW KELLY) Padat pengunjung Pengunjung berada di eskalator gerai Macy's Herald Square saat pembukaan masa diskon Black Friday di Manhattan, New York.(REUTERS/ANDREW KELLY) Promosi Black Friday Pengunjung melintasi pintu masuk toko yang mempromosikan Black Friday di Oxford Street, London, Inggris.(REUTERS/PETER NICHOLLS) Promosi Black Friday Pengunjung melewati pintu masuk toko yang mempromosikan Black Friday di Oxford Street, London, Inggris.(REUTERS/PETER NICHOLLS) Naik troli belanja Seorang anak menaiki troli belanja di sebuah toko di Sao Paulo, Brasil.(REUTERS/NACHO DOCE) Menunggu troli belanja Sejumlah pengunjung menunggu dengan troli mereka di sebuah toko di Sao Paulo, Brasil.(REUTERS/NACHO DOCE) Usai berbelanja Seorang pengunjung kerepotan memasuki peron stasiun kereta bawah tanah usai berbelanja di gerai Macy's Herald Square, Manhattan, New York.(REUTERS/ANDREW KELLY) Black Friday, atau hari belanja yang dilaksanakan pada hari Jumat setelah perayaan Thanksgiving, merupakan sebuah tradisi yang selama ini dimiliki masyarakat Amerika Serikat.
Black Friday identik dengan dimulainya musim belanja Natal. Selama perayaan hari belanja Black Friday, toko–toko buka lebih lama dan berlomba–lomba menawarkan diskon atau cuci gudang untuk menarik pembeli.
Namun, tradisi Black Friday tidak hanya dilakukan masyarakat AS, tetapi juga masyarakat Inggris dan sejumlah negara lain. Calon pembeli sampai rela berdesak-desakan dan berebutan di Jumat terakhir November itu.
Editor: Daniel Prabowo