') } .amp-carousel-button-prev { background-image: url('data:image/svg+xml;charset=utf-8,Previous ') } .ampstart-dropdown { min-width: 200px } .ampstart-dropdown.absolute { z-index: 100 } .ampstart-dropdown.absolute>section, .ampstart-dropdown.absolute>section>header { height: 100% } .ampstart-dropdown>section>header { background-color: #000; border: 0; color: #fff } .ampstart-dropdown>section>header:after { display: inline-block; content: "+"; padding: 0 0 0 1.5rem; color: #003f93 } .ampstart-dropdown>[expanded]>header:after { content: "–" } .absolute .ampstart-dropdown-items { z-index: 200 } .ampstart-dropdown-item { background-color: #000; color: #003f93; opacity: .9 } .ampstart-dropdown-item:active, .ampstart-dropdown-item:hover { opacity: 1 } .ampstart-footer { background-color: #fff; color: #000; padding-top: 5rem; padding-bottom: 5rem } .ampstart-footer .ampstart-icon { fill: #000 } .ampstart-footer .ampstart-social-follow li:last-child { margin-right: 0 } .ampstart-image-fullpage-hero { color: #fff } .ampstart-fullpage-hero-heading-text, .ampstart-image-fullpage-hero .ampstart-image-credit { -webkit-box-decoration-break: clone; box-decoration-break: clone; background: #000; padding: 0 1rem .2rem } .ampstart-image-fullpage-hero>amp-img { max-height: calc(100vh - 3.5rem) } .ampstart-image-fullpage-hero>amp-img img { -o-object-fit: cover; object-fit: cover } .ampstart-fullpage-hero-heading { line-height: 3.5rem } .ampstart-fullpage-hero-cta { background: transparent } .ampstart-readmore { background: linear-gradient(0deg, rgba(0, 0, 0, .65) 0, transparent); color: #fff; margin-top: 5rem; padding-bottom: 3.5rem } .ampstart-readmore:after { display: block; content: "⌄"; font-size: 2rem } .ampstart-readmore-text { background: #000 } @media (min-width:52.06rem) { .ampstart-image-fullpage-hero>amp-img { height: 60vh } } .ampstart-image-heading { color: #fff; background: linear-gradient(0deg, rgba(0, 0, 0, .65) 0, transparent) } .ampstart-image-heading>* { margin: 0 } amp-carousel .ampstart-image-with-heading { margin-bottom: 0 } .ampstart-image-with-caption figcaption { color: #4f4f4f; line-height: 1.125rem } amp-carousel .ampstart-image-with-caption { margin-bottom: 0 } .ampstart-input { max-width: 100%; width: 300px; min-width: 100px; font-size: 1rem; line-height: 1.5rem } .ampstart-input [disabled], .ampstart-input [disabled]+label { opacity: .5 } .ampstart-input [disabled]:focus { outline: 0 } .ampstart-input>input, .ampstart-input>select, .ampstart-input>textarea { width: 100%; margin-top: 1rem; line-height: 1.5rem; border: 0; border-radius: 0; border-bottom: 1px solid #4a4a4a; background: none; color: #4a4a4a; outline: 0 } .ampstart-input>label { color: #003f93; pointer-events: none; text-align: left; font-size: .875rem; line-height: 1rem; opacity: 0; animation: .2s; animation-timing-function: cubic-bezier(.4, 0, .2, 1); animation-fill-mode: forwards } .ampstart-input>input:focus, .ampstart-input>select:focus, .ampstart-input>textarea:focus { outline: 0 } .ampstart-input>input:focus:-ms-input-placeholder, .ampstart-input>select:focus:-ms-input-placeholder, .ampstart-input>textarea:focus:-ms-input-placeholder { color: transparent } .ampstart-input>input:focus::placeholder, .ampstart-input>select:focus::placeholder, .ampstart-input>textarea:focus::placeholder { color: transparent } .ampstart-input>input:not(:placeholder-shown):not([disabled])+label, .ampstart-input>select:not(:placeholder-shown):not([disabled])+label, .ampstart-input>textarea:not(:placeholder-shown):not([disabled])+label { opacity: 1 } .ampstart-input>input:focus+label, .ampstart-input>select:focus+label, .ampstart-input>textarea:focus+label { animation-name: a } @keyframes a { to { opacity: 1 } } .ampstart-input>label:after { content: ""; height: 2px; position: absolute; bottom: 0; left: 45%; background: #003f93; transition: .2s; transition-timing-function: cubic-bezier(.4, 0, .2, 1); visibility: hidden; width: 10px } .ampstart-input>input:focus+label:after, .ampstart-input>select:focus+label:after, .ampstart-input>textarea:focus+label:after { left: 0; width: 100%; visibility: visible } .ampstart-input>input[type=search] { -webkit-appearance: none; -moz-appearance: none; appearance: none } .ampstart-input>input[type=range] { border-bottom: 0 } .ampstart-input>input[type=range]+label:after { display: none } .ampstart-input>select { -webkit-appearance: none; -moz-appearance: none; appearance: none } .ampstart-input>select+label:before { content: "⌄"; line-height: 1.5rem; position: absolute; right: 5px; zoom: 2; top: 0; bottom: 0; color: #003f93 } .ampstart-input-chk, .ampstart-input-radio { width: auto; color: #4a4a4a } .ampstart-input input[type=checkbox], .ampstart-input input[type=radio] { margin-top: 0; -webkit-appearance: none; -moz-appearance: none; appearance: none; width: 20px; height: 20px; border: 1px solid #003f93; vertical-align: middle; margin-right: .5rem; text-align: center } .ampstart-input input[type=radio] { border-radius: 20px } .ampstart-input input[type=checkbox]:not([disabled])+label, .ampstart-input input[type=radio]:not([disabled])+label { pointer-events: auto; animation: none; vertical-align: middle; opacity: 1; cursor: pointer } .ampstart-input input[type=checkbox]+label:after, .ampstart-input input[type=radio]+label:after { display: none } .ampstart-input input[type=checkbox]:after, .ampstart-input input[type=radio]:after { position: absolute; top: 0; left: 0; bottom: 0; right: 0; content: " "; line-height: 1.4rem; vertical-align: middle; text-align: center; background-color: #fff } .ampstart-input input[type=checkbox]:checked:after { background-color: #003f93; color: #fff; content: "✓" } .ampstart-input input[type=radio]:checked { background-color: #fff } .ampstart-input input[type=radio]:after { top: 3px; bottom: 3px; left: 3px; right: 3px; border-radius: 12px } .ampstart-input input[type=radio]:checked:after { content: ""; font-size: 3rem; background-color: #003f93 } .ampstart-input>label, _:-ms-lang(x) { opacity: 1 } .ampstart-input>input:-ms-input-placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>input::placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>input::-ms-input-placeholder, _:-ms-lang(x) { color: transparent } .ampstart-input>select::-ms-expand { display: none } .ampstart-headerbar { background-color: #fff; color: #000; z-index: 999; box-shadow: 0 0 5px 2px rgba(0, 0, 0, .1) } .ampstart-headerbar+:not(amp-sidebar), .ampstart-headerbar+amp-sidebar+* { margin-top: 3.5rem } .ampstart-headerbar-nav .ampstart-nav-item { padding: 0 1rem; background: transparent; opacity: .8 } .ampstart-headerbar-nav { line-height: 3.5rem } .ampstart-nav-item:active, .ampstart-nav-item:focus, .ampstart-nav-item:hover { opacity: 1 } .ampstart-navbar-trigger:focus { outline: none } .ampstart-nav a, .ampstart-navbar-trigger, .ampstart-sidebar-faq a { cursor: pointer; text-decoration: none } .ampstart-nav .ampstart-label { color: inherit } .ampstart-navbar-trigger { line-height: 3.5rem; font-size: 2rem } .ampstart-headerbar-nav { -ms-flex: 1; flex: 1 } .ampstart-nav-search { -ms-flex-positive: 0.5; flex-grow: 0.5 } .ampstart-headerbar .ampstart-nav-search:active, .ampstart-headerbar .ampstart-nav-search:focus, .ampstart-headerbar .ampstart-nav-search:hover { box-shadow: none } .ampstart-nav-search>input { border: none; border-radius: 3px; line-height: normal } .ampstart-nav-dropdown { min-width: 200px } .ampstart-nav-dropdown amp-accordion header { background-color: #fff; border: none } .ampstart-nav-dropdown amp-accordion ul { background-color: #fff } .ampstart-nav-dropdown .ampstart-dropdown-item, .ampstart-nav-dropdown .ampstart-dropdown>section>header { background-color: #fff; color: #000 } .ampstart-nav-dropdown .ampstart-dropdown-item { color: #003f93 } .ampstart-sidebar { background-color: #fff; color: #000; min-width: 300px; width: 300px } .ampstart-sidebar .ampstart-icon { fill: #003f93 } .ampstart-sidebar-header { line-height: 3.5rem; min-height: 3.5rem } .ampstart-sidebar .ampstart-dropdown-item, .ampstart-sidebar .ampstart-dropdown header, .ampstart-sidebar .ampstart-faq-item, .ampstart-sidebar .ampstart-nav-item, .ampstart-sidebar .ampstart-social-follow { margin: 0 0 2rem } .ampstart-sidebar .ampstart-nav-dropdown { margin: 0 } .ampstart-sidebar .ampstart-navbar-trigger { line-height: inherit } .ampstart-navbar-trigger svg { pointer-events: none } .ampstart-related-article-section { border-color: #4a4a4a } .ampstart-related-article-section .ampstart-heading { color: #4a4a4a; font-weight: 400 } .ampstart-related-article-readmore { color: #000; letter-spacing: 0 } .ampstart-related-section-items>li { border-bottom: 1px solid #4a4a4a } .ampstart-related-section-items>li:last-child { border: none } .ampstart-related-section-items .ampstart-image-with-caption { display: -ms-flexbox; display: flex; -ms-flex-wrap: wrap; flex-wrap: wrap; -ms-flex-align: center; align-items: center; margin-bottom: 0 } .ampstart-related-section-items .ampstart-image-with-caption>amp-img, .ampstart-related-section-items .ampstart-image-with-caption>figcaption { -ms-flex: 1; flex: 1 } .ampstart-related-section-items .ampstart-image-with-caption>figcaption { padding-left: 1rem } @media (min-width:40.06rem) { .ampstart-related-section-items>li { border: none } .ampstart-related-section-items .ampstart-image-with-caption>figcaption { padding: 1rem 0 } .ampstart-related-section-items .ampstart-image-with-caption>amp-img, .ampstart-related-section-items .ampstart-image-with-caption>figcaption { -ms-flex-preferred-size: 100%; flex-basis: 100% } } .ampstart-social-box { display: -ms-flexbox; display: flex } .ampstart-social-box>amp-social-share { background-color: #000 } .ampstart-icon { fill: #003f93 } .ampstart-input { width: 100% } main .ampstart-social-follow { margin-left: auto; margin-right: auto; width: 315px } main .ampstart-social-follow li { transform: scale(1.8) } h1+.ampstart-byline time { font-size: 1.5rem; font-weight: 400 } /*----------------custom css----------------*/ @font-face { font-family: 'Raleway'; font-style: normal; font-weight: 700; font-display: swap; src: url(https://fonts.gstatic.com/s/raleway/v18/1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrE.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } @font-face { font-family: 'Raleway'; font-style: normal; font-weight: 400; font-display: swap; src: url(https://fonts.gstatic.com/s/raleway/v18/1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrE.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } body{color: white; font-family: 'Raleway', sans-serif; background-color: #000;} .gradient-darker-black{background: rgb(7,7,7); background: linear-gradient(0deg, rgba(7,7,7,1) 0%, rgba(42,42,42,1) 47%, rgba(67,67,67,1) 100%);} .ampstart-subtitle, .ampstart-byline, .ampstart-caption, .ampstart-hint, .ampstart-label {color: white;} .ampstart-subtitle{padding-top: 30px;} h1{font-size: 37px; line-height: 42px; font-weight: 700; letter-spacing: 0pt;} h1 + .ampstart-byline time{font-size: 15px; letter-spacing: 0px; margin-top: 0px;} h1 + .ampstart-byline time.oleh{font-size: 14px;} h2{font-family: 'Raleway', sans-serif; font-weight: 700; font-size: 30px;} h3{font: 600 23px/27px Raleway, sans-serif; letter-spacing: 0.25pt; } h6.jdlft-story{font-size: 22px; line-height: 25px;} h6.captionft-story{font-size: 14px; line-height: 25px; letter-spacing: 0.5pt;} .contentp p{margin-bottom: 10px;} .wrap-titleft-storylain a{text-decoration: none;} h5.titleft-storylain{font: 600 23px/27px Raleway, sans-serif;letter-spacing: 0.25pt;} section.px3.mb4 a{text-decoration: none;} section.px3.mb4 a:hover{color: #f5ab07;} img.img-ftstory{object-fit: cover;} .ampstart-footer{padding-top: 2rem; padding-bottom: 4rem; } .ampstart-footer ul li a{color: black;}
PHOTO STORY / RETAIL GoToko Bantu Digitalisasi Warung Kelontong untuk Hadapi Resesi Rabu, 23 November 2022 oleh : Baihaki Distribusi produk Seorang pekerja memindahkan barang di fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022).(KONTAN/Baihaki) Gudang GoToko Suasana fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022). (KONTAN/Baihaki) Gudang GoToko Suasana fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022).(KONTAN/Baihaki) Penataan produk Seorang pekerja menggunakan forklift menata barang di fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022).(KONTAN/Baihaki) Distribusi produk Seorang pekerja memindahkan barang di fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022).(KONTAN/Baihaki) Penataan produk Seorang pekerja menggunakan forklift menata barang di fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022).(KONTAN/Baihaki) Gudang GoToko Pekerja memeriksa ketersediaan barang di fasilitas pergudangan atau warehouse GoToko di kawasan Karawaci, Tangerang, Banten, Rabu (23/11/2022).(KONTAN/Baihaki) Digitalisasi terbukti berhasil menjadi faktor pendorong pertumbuhan usaha UMKM, termasuk warung. Tantangan inefisiensi warung yang selama ini terjadi bisa diatasi via digitalisasi.
Selama ini operasi bisnis warung dijalankan dengan tidak efisien, misalnya dalam aspek pemenuhan pasokan barang. Pemilik warung harus berbelanja pasokan ke bukan hanya satu, melainkan ke beberapa agen distributor yang menimbulkan potensi kerugian bagi mereka.
PT Gerai Cepat Untung (GoToko) siap menjadi platform pilihan bagi yang menghubungkan warung dengan para brand principal untuk membantu menjalankan bisnisnya dengan efisien.
Sejak berdiri pada 2020, GoToko berupaya menghubungkan warung dengan brand principal dengan harga kompetitif, kepastian pengiriman, serta kepastian barang dalam aplikasi.
Platform GoToko juga optimis bila jutaan UMKM pemilik warung kelontong terutama yang telah menjalankan efisiensi melalui digitalisasi, mampu bertahan saat ancaman resesi mengintai di tahun 2023.
Pewarta Foto: Baihaki Editor: Daniel Prabowo